We've been asked a bunch of questions lately that we think a lot of you (ok, maybe a half dozen of you) have been thinking about yourselves, so we're going to post and answer a few.
1. What's up with this new 5pm closing time?
It could've been a 4pm closing. At least on weekends. The new call center across the street keeps us busy till about 4:30 on weekdays. After that it's tumbleweeds. And the call center isn't open Saturday or Sunday. So think of it as we're open on weekends an hour longer than we probably should be.
From a business perspective, we've traded the highly unprofitable 5pm-6pm slot for four extremely profitable hours at the Farmers@Firehouse market on Saturday mornings. If you were in our shoes, you'd have wondered what took us so long to pull that trigger.
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