In case you missed it, Rich was quoted in Sunday's P-G as noting that Mt. Lebo residents are behind the times when it comes to social media technology.
Of course that also means that 95% of our customers won't see this post.
We've tried to get more people to use RSS feeds to get our blog posts in the email inbox and to follow us on Twitter, but in an area with a distinctly older demographic, it's been an uphill climb and for Rich - who had a background in social media before joining Melanie at the shop - it's been frustrating. We admit to being envious of shops who have an audience that's tech-savvy, like Dozen in Lawrenceville or the taco trucks in LA.
We were among the first retail shops of any kind in Pittsburgh to adopt Twitter as it's such a simple way of communicating things like coffee or soup of the day or any other specials we're offering. And you can get these tweets on your cell phone. What could be easier?
As mentioned in the P-G article, fewer than 100 of our 585 current followers (we deleted a few folks) are locals. We'd like to get that number up to at least a third of our total by the end of the year. We're hoping that someday soon we'll see a tipping point where all of sudden there will be one big rush to get on board, even for 40, 50 and 60-somethings.
Meantime, those of you who are following us on Twitter might want to pay closer attention over the next couple of weeks. It will be rewarding.
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