Intelligentsia changed up their packaging over the past week.
If you hadn't yet noticed the new bags on our shelves, here's a recap of what's changed:
1. The Black Cat bag is now black with the new Black Cat logo.
2. Labels are orange and give more prominence to the flavor profile (the old label, in grey, can be seen at left in the top photo).
3. On the Single Origin coffees, the name of the farm owner and region is highlighted. Other details, such as bean varietal and altitude have been omitted moved elsewhere on the label.
Overall the bag labels should make it easier for most consumers to choose their coffee by the taste profile they prefer.
Finally, our first bags of this year's Celebration Blend will arrive tomorrow. This coffee, blended specifically for winter and the holidays, is always a favorite. We'll be carrying it through the New Year.
We've been advised that Jake's Java will also be introducing new packaging and labeling in the near future.
The labels do have varietal & altitude, it is right below the country of origin. Cheers, J
Posted by: | November 13, 2008 at 11:56 AM