Always ones to gleefully experiment with online/social networking promos, we're happy to announce Aldo Coffee is one of a select number of wired shops nationwide who will be offering advance copies of new book, The Advantage-Makers: How Exceptional Leaders Win By Creating Opportunities Others Don't.
Did we mention these books are free?
From the publisher's press release:
THE ADVANTAGES OF GETTING TO ALDO COFFEE CO. BY 8:30 A.M.
(August 29, 2007) The early bird gets the worm is a classic example of advantage-making. In similar fashion, Financial Times Press has teamed up with Aldo Coffee Co. on 675 Washington Road in Mt. Lebanon, PA to offer complimentary, advance copies of THE ADVANTAGE-MAKERS: How Exceptional Leaders Win by Creating Opportunities Others Don’t.
The new business book will be on sale in stores on Saturday September 1, 2007 but will be offered free to Aldo customers buying coffee between 8:00 and 8:30 a.m. on Thursday, August 30.
Giving away a book to jumpstart sales? Who’s making money here? What’s the angle?
“It’s simple,” says author Dr. Steven Feinberg. “I wanted to market the book as a living example of the principles I’ve described. When they look at or hear the title, people go ‘yeah, that’s right!’ Rich and Melanie, the owners of Aldo Coffee Co., are clearly Advantage-Makers. Look at how they’re running their business and you can see how well they leverage their assets and create opportunities. If you don’t live in Pittsburgh, you can tell just from reading their blog. Good business and good living are the result of taking advantage of the best opportunities available and creating opportunities where none seem to exist. What better metaphor for that exists than roasting some aromatic beans, adding steamed milk and calling it coffee?”
“Surprises like this promotions are just one of the advantages of getting to Aldo Coffee early,” says store owner Rich Westerfield. “The others are conversation, camaraderie, and brilliant service from baristas that Pittsburgh Magazine just proclaimed the City’s Best. We’ve only got 30 copies of THE ADVANTAGE-MAKERS book to give away on Thursday, but the advantages don’t end then. Come by anytime.”
For more information about THE ADVANTAGE-MAKERS or the book promotion, please contact Judy Safern at LeadingThinkers PR Judy@LeadingThinkers.com or call (972) 392-5175.
Remember, we'll only have 30 copies, and when they're gone, they're gone. See you tomorrow 8-ish.
Porter will be making an appearance tomorrow some time around noon as well. Busy day!
Posted by: Chris M | August 29, 2007 at 10:10 PM