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Is It Coffee, Chocolate Or Citrates?

We caught this unfortunate ad placement* on one of our newsfeeds.  Seems Peet's Coffee has teamed with Scharffen Berger Chocolates to create a new Mocha Freddo(TM) beverage.

Good coffee, good chocolate, cold drink for summer.  Sounds tasty, right?  Well, maybe not so much once you read the ad that's in the box right at the start of the first paragraph:

Gbiad_screen1Gbiad_screen2Phosphates... citrates... "enrichment minerals".  Thanks but no thanks, GBI.  Not in our coffee.  Or our chocolate.

As if that ad placement wasn't enough, check out the conference that's being held soon.  The ad for that is right next to the Peet's article: Influin_screen_shot 

Yummy.

They say that any press is good press.  We only hope that when news about our shop appears online, the ads near our article are for foods and/or ingredients we don't need a PhD in chemistry to understand.

As most coffee fans know, Peet's is one of the pioneers of specialty coffee and remains a roastery focused on quality and wholesomeness, not chemicals.  This ad placement was unfortunate and could happen to anyone.  We're confident the Peet's article was covered by other websites.  It's just that this was the one our Google newsfeed offered - which goes to anyone subbed to a feed for "specialty coffee".  And that's a lot of folks.

*Note, this is the ad that was in position every time we returned to this page.  If it is just one ad in a rotation of several, you may see something different.

June 18, 2006 |

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