Perhaps we're over-caffeinated... or just crazy. But we have this grand vision of a Washington Road corridor jammed full of shoppers every single day and night of the year. It would be like having First Friday or the Mt. Lebanon Car Show all the time.
And all of those people will be drinking lattes and cappys and espressos and smoothies.
Here's the plan...
Over the next few months we are going to try to convince every single business on Washington Road to create a blog. We know some won't, but we're going to try anyway. Some businesses here are just made for it, others may not be... but we believe this is a project that's worth a try - the first fully-blogging shopping district in the USA.
The ultimate goal is that if you can think of a word for something that's sold on Washington Road in Mt. Lebanon, it will be on page one of Google searches for "thatword + Pittsburgh". And maybe even "thatword" on its own (like we did for bicerin, when our puny little shop had #2 on Google - it's now #20 as we write this). The result is when anyone Googles anything on Pittsburgh, some Washington Road emporium pops up in the top 10.
To that end, we're planning on hosting a business blog session in the coffeehouse the evening of Wednesday, May 24, which, if all goes right, will be sponsored by Stormhoek Wines of South Africa (long story there). If the sponsorship doesn't go through, we'll probably still hold this, but the day/time may change.
This event will only be open to business owners and marketers along the Washington Road business district from the school down to Bower Hill and selected bloggers we'll be inviting to help explain things (and who wouldn't forgive us if we didn't include them in an event with free booze).
Btw, "selected blogger" = regular customer who blogs. So if you're not yet in that crowd with Professor Madison, Venky, Matt, and a handful of others, you've got about 10 weeks ;-)
So mark your calendars, Wednesday, May 24th, 6:30.